Logo refresh for Altus Dental, a dental insurer offering affordable, custom dental plans to employers throughout New England for over 20 years.
My goal was to modernize the logo while preserving its strengths. The new logo is customized from the humanist sans-serif font Obliqua Sans. The humanist lowercase forms reflect the friendly service and cost-effective products that Altus is known for, while the bold weight conveys trust and reliability. The upward sliced ascenders give a nod to the details of the previous logo.