Linus Health is a pioneer in digital cognitive assessments for early detection of Alzheimer’s and other dementias. As their product and reputation matured, they needed an evolved identity that matched their scientific rigor and mission-driven focus.
In my role as Senior Graphic Designer, I partnered closely with our VP of Marketing to help steer the brand refresh with Atomic Health, finding the right balance between what felt familiar to our customers and what signaled our growth. Once the new identity was finalized, I led the rollout, collaborating with the folks at Visual Boston to bring our vision to life on linushealth.com.
To bring the new Linus Health to the world, I translated the system across our entire marketing suite, reimagining collateral, pitch decks, and event graphics. Additionally, I built a suite of templates for social media, presentations, and documents so the team could easily create on-brand materials.