Linus Health has been a pioneer in digital cognitive assessments for early detection of Alzheimer’s and other dementias. The company has powerful technology, a deep commitment to scientific excellence, and a team dedicated to making a real difference in the lives of those affected by this disease.
Our team at Linus recognized that, as leaders in our field, our brand needed an upgrade to match who we are and what we stand for. We wanted our brand to communicate our sophistication, credibility, and mission-driven approach so our audience would immediately feel a sense of trust and excitement about what Linus is doing.
We teamed up with the design agency Atomic Health to reimagine our brand, striking a balance between the familiar and evolved. With the help of the folks at VisualBoston, we brought this vision to life on linushealth.com.
To bring the new Linus Health to the world, I updated our marketing collateral, pitch decks, and event graphics to showcase the new brand and attract new customers. Additionally, I built a suite of templates for social media, presentations, and documents so the team could easily create on-brand materials.