Laudio is a healthcare workforce platform designed to support leaders in improving staff engagement, operational efficiency, and day-to-day team management. For a major healthcare leadership conference, Laudio asked me to design their first 10×30 booth to translate their brand into a physical environment that felt product-forward, warm, and welcoming.
I organized the space into two cohesive zones: one dedicated to Laudio’s core platform with dual demo stations, and the other centered around a Leader Inspired Work book giveaway. Visually, I incorporated the tittle of the “i” from the Laudio logo as a supergraphic — a framing device that reinforced brand recognition.
Once the concept was approved, I managed the full production process, working directly with the booth vendor to ensure every graphic was built to spec and optimized for large-format printing. The final build translated seamlessly and the booth received overwhelmingly positive feedback throughout the event.
“The booth looked FANTASTIC! We got so many compliments and multiple other exhibitors took photos of it for inspiration.”
—CMO, Laudio